AuthorityLabs allows you to track your current SEO (Search Engine Optimization) progress, so you may see where you are doing well. It also allows you to see which elements of your SEO are letting you down. It also monitors your progress on the Google search engine results, and gives you keyword insights that you may use to further improve your current SEO strategy.
You do not have to download software
AuthorityLabs does use code to track your SEO, search engine rank and so forth, but all you have to do is put the code in your website. You do not have to download any software onto your computer because you can track your progress via a website on a web browser. The tool gives you very simple information that even novice web masters will understand. For example, it gives you indications on how well your keywords are doing on the search engines with regards to how many people are searching for them. It gives you daily data, you may get local results, and you can track progress on the Google search engine and the Bing/Yahoo collaboration search engines.
A simple and basic tool
AuthorityLabs is the sort of tool you may like to consider if you think something such as Google Analytics is too complicated. The information that this tool gives you is very basic and is only as useful as your interpretation of the data is produces. This is not the sort of tool you should use if you are looking to invest a lot of time, money and resources into your SEO because it doesn’t offer enough in-depth information to help you build your search engine ranking in a big way. It is an easy-to-understand tool for novice web masters who wish to grow their online influence very slowly.